B2B Consulting Software App

© MelvinSchlubman
A new b2b consulting software app from Apple will feature a volume purchase program for iPhones and iPads. Apple anticipates that the new app will help boost their sales to large US corporations and government agencies, as the company seeks to expand their sales base beyond their domination of the consumer market.
The app is being marketed to IT departments as a streamlined, secure method of deploying B2B software to all of the Apple mobile devices across a large organization. According to a recent survey, a majority of iPhone users in the US and UK indicated that their loyalty to the brand is driven by the mobile apps available in the App Store. The company wants to develop a similar dominance in the business app space by developing B2B apps which are customized to meet individual enterprise needs.

